It is important to understand how a six-figure earner gets to the point where they are ready to quit their fruitful matchmaking career and take a giant leap of faith. Why would I do something so crazy?! Well, it boiled down to two things: my clients’ success and my integrity. Let me explain further.
Many matchmaking companies like to boast an 80-86% “success rate”. It is perfectly normal and acceptable for a client when contacting a matchmaking service to ask, “Tell me, what is your success rate?” And, the companies answer by saying, “We have an 80% success rate” or “We have an 83% success rate”, sometimes even higher. The client gets very excited. He’s playing the odds! Sounds pretty good, right? Little does he realize that this success rate is defined, in the matchmaking industry, as two individuals saying “yes” to a meeting after one introduction. That’s all.
Because matchmaking companies are merely that, introduction services, they are not responsible for true client success. Sure, it’s exciting when a couple moves in together or gets engaged or ends up married. This is great! But, this is not part of the success data that the company keeps, or even cares about keeping. This is shocking for clients to hear because they have defined success as a long-term relationship, at the very least! Nope.
I have changed the game by creating a company that focuses on a technique that I have been using with my clients for several years called the “three-date try”. When in your life have you met a stranger and thought, “Wow, I want you in my life forever!”? Likely never. It just doesn’t typically happen. And, simply because you don’t have those thoughts or feelings on the first meeting does not mean that the person you just met isn’t your soulmate! She might likely be the woman of your dreams…you just don’t know it yet! This is where the “three date try” has been so successful for my clients. If you go out, and you have a relatively nice time, you give it three dates to feel out that chemistry to see if it can build into a romance!
When I started this strategy, it was great for my clients. They became more open-minded about dating and started saying yes to seeing almost every person they met for three dates. But, frustration would set in when the other person (sometimes another matchmaker’s client or a database member) would not know anything about the “three date try”. I would host intuitive coaching sessions with my clients between matches, making them better and better single daters, but the people they were meeting were not receiving coaching or positive dating strategies, so I began to see (and sadly, predict) right when these tender new romances started to fall apart. And, the worst part…there was NOTHING I could do about it, because it was not part of my job duties. Ugh…the frustration.
I knew what needed to happen. It made so much sense! In full transparency, I have been married for almost 20 years. And, when my husband and I were going through a hard time in our marriage, around year eight, we both decided to attend marriage counselling for about 18 months, which was quite successful. I wondered how successful it would have been, or if we would even still be together today if only one of us went to counselling. How would be working on our marriage together, if we weren’t doing the work TOGETHER? Light bulb moment!
At The Crush Confidential, all packages include three dates (with the same person, should both agree to continue dating) and coaching for both parties between dates. This process equates to about three to four weeks per person the client meets. This is why we are a relationship curation agency and not merely a matchmaking company. I am incredibly passionate about launching a real relationship versus setting up a date with two strangers and assuming they have all the tools they need to create a prosperous relationship.
I guarantee that every client will leave here empowered, affirmed, knowledgeable, and a better single person than when they arrived.
