The Crush Confidential Blog

A happy couple that met through matchmaking.

Are Matchmakers Making a Comeback? The 2026 Data

Match Group’s paying users fell 6% last quarter while revenue per payer rose. Meanwhile, the U.S. matchmaking market is projected to nearly double by 2033. Here is what the 2026 numbers actually show about how singles are meeting now.

Read More »
Successful man stressed about dating.

Why Successful People Are the Worst at Dating

The traits that built your career often work against you romantically. You learn fast, decide fast, and delegate everything — except this. Here are five reasons high achievers stall in dating, and the three adjustments that fix most of it.

Read More »
A guy on his phone.

Quiz Dating Is Trending. Here’s Why a Personality Test Still Isn’t a Matchmaker

Search interest in “quiz dating” is up 200% as singles trade the swipe for a questionnaire. It’s a real improvement over blind matching, but a quiz can only tell you what someone says about themselves. It can’t verify any of it. Here’s what question-based apps get right, where they still fall short, and why the gap they leave is exactly what a real matchmaker fills.

Read More »