If you’ve ever found yourself burned out by swiping or wondering why modern dating feels more like a job than a joyride, you’re not alone—and it seems the dating app world is feeling the strain too.
This week, Bumble announced it’s laying off 30% of its workforce—about 240 employees—in a move to cut costs and “realign its operating structure.” That’s a big shake-up for a company that once made headlines as the feminist-forward app where women make the first move. But what’s even more telling is why it’s happening: Gen Z and millennial users are becoming disillusioned with dating apps altogether.
Bumble has lost 90% of its stock value since going public in 2021. Its user growth and revenue are declining, and even premium subscriptions—once a reliable income stream—are slipping. Founder Whitney Wolfe Herd has rejoined the company after stepping away for two years, admitting in a candid interview, “Bumble needs me back.”
The company says it will reinvest the money saved from layoffs into AI-powered tools and new product features, hoping to regain trust and engagement from its audience. But the question remains—can technology alone fix what’s broken in dating?
At The Crush Confidential, we’ve long believed the issue goes deeper than just interface fatigue or flashy features. People are craving genuine connection—not algorithms. Our clients are often professionals who’ve tried apps and felt more disappointed than hopeful. They’re looking for something real—and let’s be honest, that’s hard to find when your love life is outsourced to a swipe.
Interestingly, while Bumble and Match Group (Tinder, Hinge) are restructuring and scaling back, Grindr—an LGBTQ+ dating app—has seen major success lately. Its stock is up over 115% in the last year, largely because it’s leaning into intentional dating and improving its user experience.
So what does this all mean for modern love? We’re at a turning point. The convenience of dating apps once felt revolutionary, but many are now realizing that curated matches, human connection, and personalized support are the future.
If you’re ready to get off the app hamster wheel and start dating with intention, you know where to find us 💌
Original article from CNN:
👉https://www.cnn.com/2025/06/25/tech/bumble-dating-app-layoffs
